• Planner Life Academy

    Empowering wedding planners at every stage of their journey to build confident, profitable, and sustainable businesses through education, community, and mentorship.

Planner Life Academy

Welcome to Planner Life Academy, your ultimate resource for wedding planner education.


We're here to help you turn your passion into a thriving business.

Being a planner can feel overwhelming, and no one should do it alone. Planner Life Academy has the guidance, tools, and community you need to succeed. Our courses, tools, and templates are crafted by planners who've been in your shoes. We’ve made the mistakes so you don’t have to. Learn proven strategies to take your business from good to great.

Whether you want to book more weddings, boost your profits, or find better work-life balance, we’re here to help you make it happen. Let’s stop guessing and start thriving together.

Imagine confidently building the wedding planning career of your dreams.

You can. And I will show you how.


Most days, you’re juggling a million tasks—answering endless emails, managing timelines, and calming frazzled couples. You want to create unforgettable experiences for your clients without getting lost in the day-to-day grind. You’re ready to stop guessing, stop feeling overwhelmed, and start leading a business that truly supports the life you want. It’s time to invest in your growth, let go of the stress, and embrace a more fulfilling, successful career.

Confidence comes from experience and a solid plan. There’s no better investment in your career than mastering your craft and joining a supportive community.

Welcome to Planner Life Academy. We’re thrilled you’re here.

Everything you need.

Whether you are an aspiring planner, just getting started, well established, or ready to up level, work smarter not harder- no matter what brings you here, Planner Life Academy is ready to support you in every way.

  • Dive into our 2-day in-person workshops, designed to support you wherever you are in your wedding planning journey. With a small group (max 24), you'll connect deeply with like-minded planners and get all your questions answered.

  • If you’re doing it more than twice, there should be a template. Wedding planning is tough—our templates simplify your workflow, freeing up your time and boosting your profits.

  • Life’s busy, so we’ve made learning flexible. Access our online workshop for wedding planners, on your schedule, with a full year to revisit the material whenever you need it.

  • You don’t have to navigate this alone. Whether you need guidance on your next steps, action plans to overcome overwhelm, or just a pep talk, I’m here to support you.

  • The Planner Life Community is truly the best part. Thousands of like minded planners focused on building the best businesses possible, community over competition driven and here to support each other in every way. Each graduate joins our private Facebook Group where we discuss staffing, resources and more.

ABOUT HEATHER HOESCH OLSEN

Planner, CEO, Educator, Mentor, Coach, Speaker, & Podcast Host


Hi! I’m so glad you’re here. I started my career with big dreams and quickly discovered the steep learning curve of turning my passion for wedding planning into a thriving business.

With over 20 years of experience, I’m now dedicated to helping planners build successful businesses and careers. I’m here to share the strategies that helped me overcome obstacles and achieve my own success. I believe with the right support, you can succeed.

My mission is to empower you with the tools, confidence, and community support to not just navigate your career, but to excel.

“The return on investment, as business owners, is PRICELESS.”

— ALEXIS, Simply XO Events

“I incorporated all of the education into my business after attending and to this day, I give a lot of the credit of my business to Academy.”

— EMILY, Luna and Charlie Events

GET MY FREE STEP BY STEP REHEARSAL

Confidently Manage Your Next Ceremony Rehearsal


Take the stress out of running a wedding ceremony rehearsal. Get access my exclusive, step-by-step recording that shows you EXACTLY how to lead a rehearsal with confidence.

This is the same process I’ve perfected over 20 years, now yours—completely free! Whether you’re just starting out or have years under your belt, this guide will help you walk into every rehearsal ready to impress your clients and their bridal party.

“At Academy you are instantly introduced into a community where you can share ideas, concerns, and ask advice. There is never a shortage of encouragement & support from people who are in the same boat as you. Heather is a very experienced, highly sought after planner, but she makes herself available and relatable, sharing her years of knowledge and insight.”