057: Katie Webb Brundige of Intertwined Inc.
PLANNER LIFE PODCAST
057: Katie Webb Brundige of Intertwined Inc.
"Running a business like a business is crucial. Undercutting pricing and growing a team without enough business can lead to financial instability and a negative reputation." - Katie
Meet my next guest, Katie Webb Brundige of the powerhouse company, Intertwined Inc.
Katie brings a wealth of experience to the table as an entrepreneur with 18 plus years of experience in hospitality, events and design. She specializes in full service luxury event planning, overseeing everything from production and curated design to vendor coordination and executing multi -day experiences.
Her keen eye for refined aesthetics and unwavering attention to detail allows for her to craft unique spaces and creative displays for weddings, galas, and charity functions locally, nationally, and worldwide. She received her bachelor's degree in hospitality and tourism management with an emphasis in event management from San Diego State University. Postgraduate, she served as a meeting coordinator in planning events for three Fortune 500 companies.
Currently, she's the co -founder of Intertwined Inc., which consists of brands Intertwined Events, Become Intertwined, Reserve, and RadCamp, which is an incredible nonprofit that supports those with developmental disabilities.
As planners with a similar career timeline in the same Orange County market, I've had the pleasure of a front row seat to the impressive company Katie and her business partner, Megan, have built. If you're a planner really wanting to build a strong brand, a strong reputation, and a big team, here is someone you should definitely look up to. I'm honored to call her a colleague, a peer, and a friend.
In this episode we discuss:
Volunteering, and the impact that had on her life and career.
Katie’s background in Corporate Event Planning.
Intertwined Inc and it’s growth and evolution over the years.
Growing a team, hiring and team culture.
Developing systems and processes, especially during downtime, can help streamline operations and ensure a smooth workflow.
Finding balance as a business owner is challenging but important.
Running a wedding planning business requires treating it like a business.
Transparency, trust, and ethical practices are crucial in the wedding planning industry.
Raising prices is necessary for growth.
Networking and building relationships are key to growing a wedding planning business.
Connect with Katie
@intertwinedkatie | @intertwinedevents | @radcamp
Intertwined Events | Become Intertwined | Reserve
This episode is supported by Sunday Muse Design.
We know that you are knee-deep in wedding planning chaos, juggling a million details and striving to make every moment perfect. Not to mention trying to navigate and puzzle-piece together overlapping timelines while simultaneously consoling stressed-out clients. Safe to say... you're busy.
Here's the thing: Shannon from Sunday Muse Design knows what that feels like. She remembers the whirlwind of coordinating everything down to the tiniest detail. And the one thing that always felt like an extra burden? Managing her own brand and website.
Shannon took her love for design and her understanding of the wedding industry and founded Sunday Muse Design. They offer custom web design, brand identity, and SEO services tailored specifically for wedding planners and creatives. They actually understand the challenges you face, and they're here to make your online presence effortless and effective.
If you're ready to elevate your brand and website, visit sundaymusedesign.com or find them on Instagram @sundaymusedesign. And be sure to mention that you heard about Sunday Muse Design through the Planner Life Podcast can get 10% off any Sunday Muse Design service booked.
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Be well and happy planning!
xo, Heather