033: Real Expert: Tayler Cusick Hollman of Sourced Co.
PLANNER LIFE PODCAST
033: Real Expert: Tayler Cusick Hollman of Sourced Co.
Are you ready to elevate your marketing and start speaking to your ideal client?
“You need to put a consistent message out with your content in all of the places.” - Tayler
Hey planners! Are you ready to elevate your marketing and start speaking to your ideal client? You’re in luck! In this episode, we’re joined by expert marketer and co-founder of Sourced Co., Tayler Cusick Hollman. Sourced Co. is a stock photography membership service that helps wedding professionals marketing their businesses. We discuss why you need a marketing budget as a business owner and the challenges wedding planners face in marketing. Tayler shares how she got into this field, her tips for marketing your wedding planning business to your ideal client and tips for leveraging reviews, humanizing your content and so much more!
Looking to up your marketing game? Use the code PLANNERLIFE for 15% off any purchase in the Sourced Co. shop or for 15% off the first 3 months of a subscription.
What’s in this episode:
How Tayler landed in the wedding industry
Why she got into marketing
Why marketing in the wedding industry is unique
One of the biggest challenges planners face in their marketing
How to create content that speaks to your ideal client
Why humanizing your content is important
How to leverage your reviews in your content
How to get over the “awkward teenage phase” of your business
Why you need to set aside a marketing budget
Links:
In the Company of Women: Inspiration and Advice from over 100 Makers, Artists, and Entrepreneurs
How I Built This
Real Expert: Kinsey Roberts of the She Creates Business Podcast and Co-Owner of Vista View Events
Wedding Pro
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Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy.
