Episode 18 | Real Planner: Jenni Thye of Imoni Events
PLANNER LIFE PODCAST
018: Real Planner: Jenni Thye of Imoni Events
“We have been conditioned to think ‘letting go of a client who isn’t spending enough money with me’ is bad. I’m being strategic and there is a planner out there for them” - Jenni
Hey planners! Today I am talking to Arizona based wedding planner, Jennifer Thye. Jenni started her career in the wedding industry after needing a change from her job as a teacher. In this episode, we talk about how she fell into wedding planning, and some of the mindset shifts she had to make when starting out. She shares some big takeaways on setting your prices and knowing your numbers. Jennifer gives insight into how she ended up hiring a former client and why she eventually brought her on as a business partner. You’ll hear tips on making your financial goals, her advice for starting out in this industry and so much more!
What’s in this episode:
How Jenni decided she wanted to leave her career as a teacher
What led her to the decision to become a wedding planner
Mindset shifts she had to overcome when starting out
The learning process of selling herself and planning services to clients
How she decided to bring on a business partner and the process she went through
The positives and drawbacks of partnerships
What Jenni does to make sure her business remains profitable
Pivotal conversations with a past client and a competitor that led her to change her pricing and structure
How they determine if they’re hitting their financial goals
Her advice for figuring out your business finances
Their busiest time of the year for their business
Her advice for someone just starting out
About Jenni:
Jenni is known not only for her high-touch, interactive customer service, and her wedding design expertise but also for being incredibly down-to-earth. Grab a cup of coffee and pull up a chair, Jenni is happy to sit and chat - just like you’ve been friends forever. This proud Arizona native earned both a Bachelor’s Degree and a Master’s Degree at local Arizona universities. She enjoys traveling and sharing her wealth of event planning knowledge at conventions and other events throughout the country. When Jenni isn’t working, she looks forward to playing with her kids, reading historical fiction, or even cozying up on the couch for a movie on those rare rainy Arizona days.
Connect with Jenni and Imoni Events:
Website | Instagram | Facebook | Pinterest
SAVE AND SHARE
There are lots of great lessons in this episode! Right-click, save, and share your favorite quotes on social media!
Sponsored by SourcedCo
You wear a lot of hats as a wedding planner. When it comes to building your business, sometimes you have to choose between helping your couples and marketing your business. The ladies at SourcedCo help so you don’t have to make that decision. Each month they design, style, and shoot a new gallery of images and videos you need to step up your marketing in less time. Head to SourcedCo.com to learn more about their stock photos. Use code: PLANNERLIFE for 15% off your purchase in the shop or the first three months of a subscription.
Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy.
