Episode 24 | Real Expert: Cindy Novotny of Master Connection Associates
PLANNER LIFE PODCAST
Episode 24 | Real Expert: Cindy Novotny of Master Connection Associates
“Go into business because you want to be successful.” - Cindy
Hey planners! If you're anything like us then the beginning of the year is when you typically have a freakout moment about needing to book some weddings! After a short moment, we collectively pull it together and remember the advice we’ve gotten from sales expert, Cindy Novotny. Cindy has been branded the radical mentor by thousands of executives around the world. In this episode, she dives into the truth about being a master at sales as a business owner in the wedding industry. She gives her straightforward, no-nonsense advice on how to build a continuous referral stream and become a better salesperson!
What’s in this episode:
Cindy’s backstory of how she got to where she is in her business
The biggest mistake that wedding entrepreneurs make in sales
How sales are different in the wedding industry versus other industries
Her suggestions on getting continuous referrals from a past client
What you need to become a better salesperson
Why you should use “we” wording to clients and be intentional about communications
How to avoid looking like a pushy salesperson
Connect with Cindy:
Website | Instagram | Facebook
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There are lots of great lessons in this episode! Right-click, save, and share your favorite quotes on social media!
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Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy.
