Episode 4 | Real Planner: Victoria Holland of Victoria Ann Events
PLANNER LIFE PODCAST
Episode 4: Real Planner: Victoria Holland of Victoria Ann Events
“There are no rules for weddings. This is your day. What you want is what we’re going to do.” - Victoria
Hey planners! It’s our absolute pleasure to introduce you to our first guest (and Academy graduate), Victoria Holland of Victoria Ann Events. Victoria plans and designs events for couples who are looking to infuse every ounce of their personality into their wedding day. In this episode, Victoria shares her experience of getting into the events industry, freelancing for event companies, and eventually starting her own wedding planning business. She and Heather chat about everything she’s learned from her last 5 years in business including how she gained more referrals, who her ideal clients are, how she uses Instagram to connect to couples and so much more!
What’s in this episode:
How Victoria got her start in the events industry
How she went from a freelancer to the owner of her own wedding planning business
Victoria’s experience with her first wedding planning client
What shifted with her confidence and business after that first client
How her wedding planning workshop helped her to find more clients
What her elevator pitch is to her wedding couples
The client that Victoria tends to work with
How she uses Instagram as a tool to share who she is as a person and a planner
Her advice for sharing about yourself on social media
The marketing strategies she used to build relationships with vendors
Victoria’s biggest strengths and challenges within her business
What it’s like to run into non-ideal clients
Where she’d like to see her company go in the next few years
Her advice for wedding planners who are just getting started
How the Planner Life Academy community has supported her
About Victoria:
Growing up, my mother had a dinner party for just about everything. She would make name cards, put out her best china, let me help her pick flowers, and always cook something spectacular. She taught me, “Presentation is everything.” Long-story-short, the attention to detail, organization, and joy that give me my knack for event-planning are in my blood (because truly, I got it from my Mama). My whole life I’ve had a passion for all the elements that make events experiences. Beyond that, I’ve always been told that I throw a really effing fun party, so I decided to leave my career in hospitality and pursue event-planning for real.
What I’m told draws many of my clients to me is my eye for the details, understanding of who they are, and calm attitude even when things get crazy. What keeps me so fulfilled is my relationships with my clients themselves. Nothing makes me happier than working with a couple to make a vision come to life and genuinely having fun all along the way.
Connect with Victoria:
Website | Instagram | Facebook | Pinterest
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Sponsored by Sourced Co.
Today’s episode of the Planner Life Podcast is brought to you by Sourced Co. You wear a lot of hats as a wedding planner. When it comes to building your business, sometimes you have to choose between helping your couples and marketing your business. The ladies at Sourced Co. help so you don’t have to make that decision. Each month they design, style, and shoot a new gallery of images and videos you need to step up your marketing in less time. Head to sourcedco.com to learn more about their stock photos. Use the code PLANNERLIFE for 15% off your purchase in the shop or your first three months of your subscription.
Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy.
