Episode 5 | Real Experts: Natalie Franke
PLANNER LIFE PODCAST
Episode 5: Real Experts: Natalie Franke
“If we just pursue profit and we don’t pursue people we’re missing the entire point of building community.” - Natalie
Hey planners! As you know, we’re huge advocates of the idea of community over competition. Community can be transformative for your wedding planning business in SO many ways. In this episode, we spoke with Lindsay’s idol, Natalie Franke. Natalie is a professional photographer who built a 6-figure business within 5 years and she’s also a co-founder of the Rising Tide Society and the Head of Community at Honeybook. We talk about what led her to create the Rising Tide Society, why she thinks competition isn’t always a bad thing, and the biggest mistakes she sees planners making. Natalie also shares some great tips about using TikTok for your wedding planning business and getting vulnerable about what you experience.
What’s in this episode:
What Natalie’s life was like growing up and how she got into photography
The breaking point where Natalie realized she felt alone
What made her start the Rising Tide Society
Why she wanted to create a community rather than a traditional formal organization
What community means to her
Why competition is actually not a bad thing
Lindsay and Natalie’s thoughts on wedding planners and leadership
The biggest mistakes that Natalie sees planners making in their business
How you can use TikTok for your business
Her journey to motherhood and experience as a new parent
Why you need to be vulnerable about hardships
How building a strong family unit is similar to building community
Why rituals and traditions are important for community
About Natalie:
Entrepreneur. Community builder. Brain tumor + infertility warrior. Writer. Speaker. Creative.
Connect with Natalie:
Honeybook | Rising Tide | Personal Instagram | Rising Tide Society Instagram
Links mentioned:
Leaders Eat Last
Start with Why: How Great Leaders Inspire Everyone to Take Action
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Sponsored by Honeybook
Today’s sponsor for the Planner Life Podcast is Honeybook. Honeybook and LVL go way back, and that’s because we were one of their first beta users. Honeybook is an online business management tool that organizes client communication, bookings, contracts, invoices and so much more - all in one place. They’re offering listeners of the Planner Life Podcast 50% off your first year. That’s a savings of $200! Membership options are flexible and this promotion applies whether you pay monthly or annually so simplify your to-do list and stay in control with Honeybook.
Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy.
